Mar 06

Open Letter to Caribou Coffee

To: Caribou Coffee

From: Stacy Bender

Re: A mini size drink

The first thing you should know is that I am a huge fan. My entire family – even my two teenagers – are Caribou fans.  Whether a turtle mocha or a northern light something, the huz and chidlren are happy supporters of the ‘bou.  I do not typically drink coffee, but a zebra hot chocolate can really hit the spot when I need a treat.

The other thing you should know is that I am a fan of your employees, your coffee shops, and – the best – your corporate headquarters (which happens to be only a couple of miles form my house!!!).  I love that you are a Minnesota based company that allows us to support locally while thinking globally.

For these reasons, I respect you enough to give you a great idea rather than to your competitors.

The other day, I was at your Lexington/Blaine location off of I-35 at County Road 23.  I had a bag of pop chips and a glass of water while I passed some time between appointments.  While I was there, samples were served of the turtle mocha and northern light mocha.

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The sample size of these drinks was the perfect size!  As someone who does not like coffee that much and as someone who wants to have just a taste of something great (turtle mocha sample size is a GREAT drink), I beg you to consider offering this size as an option on your menu.  Have you seen the Dairy Queen mini sizes? Same idea!

 

I realize that the question you may have relates to price point.  Consider Dairy Queen again.  I am willing to pay more per ounce to have a smaller size.  Why?  Because I need to eat less but do not have the will power to simply eat less of a larger size and then save it for later.

I know that this sounds ridiculous, but I would willingly pay $2.50 for a sample size turtle mocha because it was the perfect size!  It was so good = three swallows of yum.

Do the market research.  Consider it.  Ask around.  And then let me know what you think.

Sincerely,

Stacy

ps: Our favorite location is the corporate office.  Krista is a great employee!

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